The Pricing Strategy Advisor (PSA) certification is specifically designed to enhance your skills in pricing properties, creating CMAs, working with appraisers, and guiding clients through the anxieties and misperceptions they often have about home values.

Benefits of Becoming a PSA

Knowledge:
The purpose and benefits of CMAs, and how to guide clients through them
Terminology of pricing and valuation
The Code of Ethics as it relates to pricing
How to identify appropriate comparables, and where to find information about them
The role of supply and demand in pricing
How to adjust comparables
Specific challenges and special situations in making adjustments
How to work with appraisers
How to hone your pricing skills and practices

Benefits:
Use of PSA logo and name
Downloadable PSA Certificate
Customizable Press Release
PSA Customizable Marketing Materials
Monthly e-newsletter
Facebook private networking group

Elizabeth Mendenhall, a REALTOR® from Columbia, Missouri, is a sixth-generation powerhouse who served as the 2018 President of the National Association of REALTORS®. As CEO of RE/MAX Boone Realty, she’s been in the business since 1996, leading two offices with 170 agents while proudly holding the number one market share in both territories.

During her NAR presidency, Elizabeth drove bold innovations, amplifying NAR’s communications, technology, and advocacy strategies. Whether it’s championing fair housing or positioning REALTORS® as tech-savvy advocates, Elizabeth's leadership has made a lasting impact on the industry.

An accomplished speaker, Elizabeth has taken her dynamic energy to stages nationwide and abroad, wowing audiences with her wit and insight. She’s racked up numerous accolades, including the Inaugural RIS Media Newsmaker Award, Swanepoel Power 200 and RE/MAX Mid-States Broker Owner of the Year.

Beyond real estate, Elizabeth is all about community. She founded the Mid-Missouri Susan G. Komen affiliate and served as its first president. When she's not in the boardroom or on stage, you might find her catching a sunrise with her two dogs, seeking adventure with her children or nephews, or simply enjoying a good laugh with her partner, David.